"Canada for the fun of it" campaign

We participated in a "Canada for the fun of it" with NBC New York and Navigate. We've coordinated the campaign creation process and executed Social Media part of it. You can watch all campaign videos on http:\youtube.com\canadaforfun chanel.

The campaign was targeting US audience in New York area and intended to promote Canada as a destination past the traditional stereotypes.

Some videos of the campaign:

Eric McCormack, moose and smoked salmon



Slapshot

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