The Globe and Mail increased its readership base in the last year, according to statistics released Thursday by the Print Measurement Bureau.
PMB’s Fall 2012 report showed weekday readership up 6.4 per cent to 1,029,000. Saturday readership increased 9 per cent to 1,166,000.
Report on Business Magazine saw its readership hold steady at 1,007,000, putting it slightly ahead of its two main competitors, the Financial Post Magazine and Canadian Business.
The readership data come the same week that NADbank, another measurement agency, released information on the state of the country’s newspaper industry.
The NADbank statistics examine how readers interact with newspapers both in print and online. It showed that 59 per cent of readers only get their news from printed editions of the paper, and 78 per cent of those who visited a newspaper’s website also read a printed copy at least once a week.
It’s an interesting revelation, as newspapers try to begin charging for their online content and get their users to pay to access their sites with paywalls. It also found that the more often someone visits a newspaper’s website, the more likely they are to turn to the next day’s paper.
The NADbank study also found more people are reading printed papers than they were five years ago, with an increase of 5.8 per cent. It also found that 8 out of 10 Canadians read a newspaper at least once a week.
| Canada: Financial Post Magazine sees significant growth in readership: Print Measurement Bureau |
The Financial Post Magazine has seen significant growth in readership, bringing it almost on par with Report on Business Magazine, according to Print Measurement Bureau Fall 2012 figures released Thursday.
FP Magazine readership was up 9% to 945,000 from the PMB Spring 2012 survey of people 18 years of age and older.
That compares to a 3% increase to 983,000 for Report on Business Magazine, a 4% drop to 786,000 for Canadian Business and a 14% increase to 818,000 for MoneySense.
Distributed nine times a year with the National Post and into select office towers across the country, Financial Post Magazine also saw a 4% readership jump compared to PMB Fall 2011.
With an audited circulation of 166,000, the magazine’s readers per copy now stands at six, up from 5.5 in the last survey.
The latest numbers on Financial Post Magazine readership show:
* An increase of 15% among the much-desired 35-to-49-year-old age group
* An increase of 11% among those with university degrees and higher
* A 28% rise among the C-suite, which represents the top tier of business executives
* An increase of 11% among those authorizing business purchases within a firm
* An 11% increase among small business owners and managers
* A 21% rise among those living in households with combined incomes of more than $100,000.
“We are pleased to see substantial readership growth for Financial Post Magazine. It truly is a compelling read, as well as a must read for the national business audience,’’ said Douglas Kelly, publisher of the National Post. “The magazine’s demographics are up in virtually every critical category for advertisers.”
Separate numbers released earlier this week by NADbank show readership on a six-day cumulative basis for the weekday edition of the National Post newspaper is up 10% to 937,200, according to the survey of the six largest Canadian markets. This represents the fourth consecutive mid-year and full NADbank study showing growth for the Post in this measurement.
Also this week, the National Post released its fourth Consolidated Media Report in association with the Audit Bureau of Circulations. The report, which measures audience patterns across a wide array of platforms — including newspaper, digital, apps, mobile, magazine, epaper, newsletters, social media and related Financial Post exposure across Postmedia newspapers and websites — showed readers connected with the Post 12.3 million times over the most recent sample period across all the identified platforms, up from 10.8 million in the spring CMR release.
National Post
|
| Canada: Daily newspapers continue to be a vital source of news, information and entertainment for consumers |
Nearly eight in 10 urban adults read daily newspapers every week according to the latest readership study released by Newspaper Audience Databank (NADbank Inc.). The 2011 Mid-Year Study includes daily newspaper readership data from fall, 2011 and spring, 2012 from major Canadian markets including Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton, Winnipeg and Halifax.
|
“The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers,” said NADbank president Anne Crassweller.
“Readers migrate between print and web editions of newspapers on a daily basis, however printed editions continue to be the most popular way to 'read’ a newspaper," she said. The readership of daily newspapers for both printed and online editions remains stable in all these markets. |
|
|
|
No comments:
Post a Comment