Have you heard of Yahoo! Smart Ads?
Essentially, a dynamic campaign is where different creative versions, or creative elements, can be controlled and displayed to users by implementing a rule set. Rules applied can relate to local product inventory, product pricing or promotion, language, or images that may change with geography, weather, time of day, publisher, placement or individual user attributes. This allows you to work with a manageable number of creative assets and combine them in infinite ways using specified variables to tailor the most personalized and relevant ad for each user.
Utilizing Yahoo!’s data will help drive greater audience connection with your brand by delivering personalized content that aligns your brand with consumers interest, leading to higher performance.
Can we optimize?
Yes. PointRoll’s optimization engine will serve and optimize the best performing creative, based on your KPIs (key performance indicators), to the appropriate audience segment at greater frequency.
What are the ad serving and data fees?
Free. When using PointRoll to serve your rich media campaigns on Yahoo! placements there is no ad serving charge to you, the client – providing you meet the media CPM threshold. The data is passed to you for free also. This partnership PointRoll and Yahoo! has in place is to help you dedicate more of your budget to media impressions.
Do you have an example of this type of execution?
Yes. Video Demonstration Link
How do I get started?
Duane Seamans is PointRoll’s Account Executive in Canada. Email him at dseamans@pointroll.com or call 416.363.1388 EXT 230.
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