Global Leader in Measuring the Digital World Alerts Advertisers – 3 out of 4 Online Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

Original article from March 20th 2012 can be found here: link 
ComScore is a global leading Internet research information provider. The study published on the comScore`s website delivers some shocking news to advertisers. Astounding 72% of marketing efforts online are not delivering the brand-appropriate message.

For the most recent example of the misplaced online advertising you can read the CBC News Canada story about a youth targeted website. The website is widely used by people under 25, and sometimes has explicit imagery and language, bullying and similar content on it. Several large corporations were advertising there without even knowing it. After the story went public advertisers withdrew their ads from the website.


In this situation a traditional form of placing ads through representatives provide accountability, reliability and brand-safety for advertisers. 

That is why Publicitas Canada is working closely with more than 70 trustworthy online publishers. Our portfolio includes major US, Canadian and International daily newspaper, magazines, PointRoll and many others. 

If you would like to know more, please call us on: 1 (416) 363-1388 or e-mail to: sasha.pyshkov@publicitascanada.com

Follow Publicitas Canada on LinkedIn