Enjoy and please call with any questions!
Contact Rosalind Genge, email: rosalind.genge@publicitas.com , phone: +1-778-340-1324
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Publicitas Canada is leading in Canadian, US and international media representation for Canadian advertisers. Our offices in Toronto, Montreal and Vancouver offer advertising customers simplified and centralized access to over 100 print and online media publishers in the United States and all over the world. With 46 sales offices in 20 countries the Publicitas sales network is the largest media representation and sales network in the world.
Monday, June 25, 2012
TV Travel Show Produced in Partnership Between Publicitas Canada and KTLA.
I am really excited to share with you the TV show we produced for Rocky Mountaineer. It aired on KLTA in May and we have the opportunity to take it to other Tribune Stations around the US. Although the production was purchased by RMV it has coop opportunities with Fairmont, Banff Tourism, Tourism Vancouver and many other partners that participate along the trip route.
Enjoy and please call with any questions!
Contact Rosalind Genge, email: rosalind.genge@publicitas.com , phone: +1-778-340-1324
Enjoy and please call with any questions!
Contact Rosalind Genge, email: rosalind.genge@publicitas.com , phone: +1-778-340-1324
Wednesday, June 20, 2012
Q&A on Yahoo!’s Partnership with PointRoll Canada
Have you heard of Yahoo! Smart Ads?
Essentially, a dynamic campaign is where different creative versions, or creative elements, can be controlled and displayed to users by implementing a rule set. Rules applied can relate to local product inventory, product pricing or promotion, language, or images that may change with geography, weather, time of day, publisher, placement or individual user attributes. This allows you to work with a manageable number of creative assets and combine them in infinite ways using specified variables to tailor the most personalized and relevant ad for each user.
Utilizing Yahoo!’s data will help drive greater audience connection with your brand by delivering personalized content that aligns your brand with consumers interest, leading to higher performance.
Can we optimize?
Yes. PointRoll’s optimization engine will serve and optimize the best performing creative, based on your KPIs (key performance indicators), to the appropriate audience segment at greater frequency.
What are the ad serving and data fees?
Free. When using PointRoll to serve your rich media campaigns on Yahoo! placements there is no ad serving charge to you, the client – providing you meet the media CPM threshold. The data is passed to you for free also. This partnership PointRoll and Yahoo! has in place is to help you dedicate more of your budget to media impressions.
Do you have an example of this type of execution?
Yes. Video Demonstration Link
How do I get started?
Duane Seamans is PointRoll’s Account Executive in Canada. Email him at dseamans@pointroll.com or call 416.363.1388 EXT 230.
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Wednesday, June 13, 2012
Think Traditional Media Outdated? Think Twice. Myth & Reality Behind Traditional Media Advertising.
It is somewhat of a common opinion nowadays that printed media is slowly going off the market and once big names, some might say, attract fewer advertisers. Well, it was somewhat true for a while, but what we see now is a paradigm change for all of these publishers.
The business on their side used to be very simple – identify and target a group of people based on the group characteristics, write stories that would interest that group and sell advertising next to the stories. This model doesn`t work that well anymore pushing publisher to find better ways to make money. On the advertiser side it opens possibilities that never existed with traditional media. You ask how? Well... we can tell you the story from our, media representatives’ perspective.
One of the best examples of the diversified and modern approach can be found with The New York Times.
Think about a newspaper that had been nicknamed the ‘Old Gray Lady’ because she has published continuously in New York since 1851 and was one of the last newspapers to adopt color photography. Think about how The New York Times Company has transitioned and continues to transition from an enterprise that operated primarily in print (note that the newspaper remains both the largest local metropolitan newspaper in the U.S. as well as the third largest U.S. newspaper overall) to one that is increasingly multi-platform.
In response to the fact that readers are changing the way they consume news, the New York Times Company is dedicated to delivering news, information and entertainment wherever and whenever the audience want to access. Whether browsing through the newspaper, checking content on their desktop, laptop, iPad or Smart Phone or any internet accessible device, readers have access 24/7 in the format of their choice.
What does it mean for advertisers? It is an opportunity to reach their target audiences in different ways across the various touch points. Cumulative touch points serve as the foundation of the advertiser relationship with the brand.
What makes New York Times so appealing to advertisers for cross-platform campaigns? They are leaders in innovation! The New York Times Company is committed to developing innovative new products and delivering high-quality journalism to readers whenever and on whatever device they prefer. Underpinning the digital growth strategy is the NYTimes Research & Development Group, the first in the industry. The R&D Group helps the corporation anticipate consumer preferences and devise ways of satisfying them and the group assists in product development across the Company. Those are the puzzle pieces that once assembled give advertisers a competitive edge in their campaigns over other companies who are lagging behind in innovations.
As new technology emerges, publishers will continue to be challenged to create effective cross platform opportunities that are conducive to achieving media synergies.
Stay tuned!
You are welcome to leave your questions or comments in this blog, or write me an email: cynthia.jollymore@publicitas.com ; sasha.pyshkov@publicitascanada.com
One of the best examples of the diversified and modern approach can be found with The New York Times.
Think about a newspaper that had been nicknamed the ‘Old Gray Lady’ because she has published continuously in New York since 1851 and was one of the last newspapers to adopt color photography. Think about how The New York Times Company has transitioned and continues to transition from an enterprise that operated primarily in print (note that the newspaper remains both the largest local metropolitan newspaper in the U.S. as well as the third largest U.S. newspaper overall) to one that is increasingly multi-platform.
The New York Times Readership Base
In response to the fact that readers are changing the way they consume news, the New York Times Company is dedicated to delivering news, information and entertainment wherever and whenever the audience want to access. Whether browsing through the newspaper, checking content on their desktop, laptop, iPad or Smart Phone or any internet accessible device, readers have access 24/7 in the format of their choice.
What does it mean for advertisers? It is an opportunity to reach their target audiences in different ways across the various touch points. Cumulative touch points serve as the foundation of the advertiser relationship with the brand.
The New York Times Audience (time based)
What makes New York Times so appealing to advertisers for cross-platform campaigns? They are leaders in innovation! The New York Times Company is committed to developing innovative new products and delivering high-quality journalism to readers whenever and on whatever device they prefer. Underpinning the digital growth strategy is the NYTimes Research & Development Group, the first in the industry. The R&D Group helps the corporation anticipate consumer preferences and devise ways of satisfying them and the group assists in product development across the Company. Those are the puzzle pieces that once assembled give advertisers a competitive edge in their campaigns over other companies who are lagging behind in innovations.
As new technology emerges, publishers will continue to be challenged to create effective cross platform opportunities that are conducive to achieving media synergies.
Stay tuned!
You are welcome to leave your questions or comments in this blog, or write me an email: cynthia.jollymore@publicitas.com ; sasha.pyshkov@publicitascanada.com
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Tuesday, June 12, 2012
Secrets of effective Rich Media Campaigns from PointRoll Canada
While working with PointRoll Canada to help marketers with their rich media ad serving and creative development needs I’ve learned some key tips. I would like to share them with you to help maximize campaign performance.
Even though rich media formats outperform standard formats and can offer a larger playground with enhanced functionality and integrations, some best practices should be taken into consideration to ensure users have pleasant experience with your brand, ultimately leading to producing metrics above the benchmark.
Here are my Top 10 Best Practices to follow:
Here are my Top 10 Best Practices to follow:
1. If the goal is interaction, engagement, brand time or clicks – use a large number of panels. Multiple panels are ideal for conveying a large volume of information via a mini-site, and extend the time users spend with the brand. One, action-focused panel is most effective in achieving direct response goals. Whereas multiple panels are ideal for conveying a large volume of information via a mini-site, and extend the time users spend with the brand.
2. Time the banner animation so it runs fast, with a call to action that appears immediately. Keep in mind the initial reason users are on the page is to view the publisher’s content.
3. Ensure the call to action is clear and prominent and relates to the panel activities. Give the user a compelling reason to rollover.
4. Clearly define rollover hot spots/tabs so they are easy to see. You need to make the hot spots as large as possible. On most sites the rollover max spec equals 33% of banner. Use the full 33%. All panels should be accessible from any other panel. Use horizontal hot spots on horizontal ads (728x90s) and vertical hot spots on vertical ads (skyscrapers). Maximize clickable area/hotspot on panel. Ideally, the entire panel should be hot to click. Additionally, when possible, use a well-defined click button.
5. Maximize clickable area/hotspot on panel. Ideally, the entire panel should be hot to click. Additionally, when possible, use a well-defined click button.
6. Provide your own activity labels to help simplify reporting, when needed. Define key metrics of the ad.
7. For video, include a “loading” message that appears as the video streams in. Users with slower connections will know the video is coming soon.
8. Use video player controls – pause, play, and volume scrubber for optimum usability.
9. Set video to auto play upon user rollover, whenever possible. Requiring users to “click to play” reduces video plays.
10. Include compelling, relevant call to action after video completes – either on the final video frame or with static “art card”.
Following those advices will help you to maximize the effectiveness of your Rich Media advertising and obtain great engagement metrics.
If you would like to know more or have any questions, please contact our Pointroll Canada Account Executive, Duane Seamans. E: dseamans@pointroll.com P: 416.363.1388 EXT 230
2. Time the banner animation so it runs fast, with a call to action that appears immediately. Keep in mind the initial reason users are on the page is to view the publisher’s content.
3. Ensure the call to action is clear and prominent and relates to the panel activities. Give the user a compelling reason to rollover.
4. Clearly define rollover hot spots/tabs so they are easy to see. You need to make the hot spots as large as possible. On most sites the rollover max spec equals 33% of banner. Use the full 33%. All panels should be accessible from any other panel. Use horizontal hot spots on horizontal ads (728x90s) and vertical hot spots on vertical ads (skyscrapers). Maximize clickable area/hotspot on panel. Ideally, the entire panel should be hot to click. Additionally, when possible, use a well-defined click button.
5. Maximize clickable area/hotspot on panel. Ideally, the entire panel should be hot to click. Additionally, when possible, use a well-defined click button.
6. Provide your own activity labels to help simplify reporting, when needed. Define key metrics of the ad.
7. For video, include a “loading” message that appears as the video streams in. Users with slower connections will know the video is coming soon.
8. Use video player controls – pause, play, and volume scrubber for optimum usability.
9. Set video to auto play upon user rollover, whenever possible. Requiring users to “click to play” reduces video plays.
10. Include compelling, relevant call to action after video completes – either on the final video frame or with static “art card”.
Following those advices will help you to maximize the effectiveness of your Rich Media advertising and obtain great engagement metrics.
If you would like to know more or have any questions, please contact our Pointroll Canada Account Executive, Duane Seamans. E: dseamans@pointroll.com P: 416.363.1388 EXT 230
Follow Publicitas Canada on LinkedIn
Monday, June 4, 2012
It has been under wraps for months. Finally, the first National Geographic iPad City app has been released...A Taste Of Montreal!
Congratulations to the marketing team at Tourisme Montreal!
For months National Geographic Traveler and our advertising partners at Tourisme Montreal have been working on a new solution to engage travelers and lovers of Montreal.
The idea behind this app is to engage users in exploration of the Montreal’s world renowned cuisine with its iconic dishes and diverse flavors.
As it is mentioned in the press-release, the app is featuring inspiring stories, stunning photography, videos, 360-degree panoramic views and insider tips. From top restaurants to local lunch counters, you'll discover the essence of Montreal. In keeping with National Geographic's reputation for great images, the app also features breathtaking photo galleries that give viewers a peek into Montreal's many hidden gems.
In parallel with the app Tourism Montreal is running an extremely successful sweepstakes promotion with the total value of USD $4,200. You can learn more about it here.
The free “A Taste of Montreal” app from the editors of National Geographic Traveler magazine is available at (http://itunes.apple.com/us/app/a-taste-of-montreal/id526949604).
We invite you to download the new iPad app and start enjoying Montreal!
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